Instagram users’ survey-the sample

Your Experience on Museums’ Instagram account and beyond

Welcome to My Survey

Thank you for participating in our survey. Your feedback is important.


The purpose of this survey is to understand what users expect from museums on Instagram for Ms. Sophia Bakogianni’ s PhD dissertation, which is conducted under the supervision of Dr. Jahna Otterbacher, Assistant Professor at the Open University of Cyprus.

It will take no more than 7-9 minutes to complete the survey. Your participation in this research is completely voluntary.

This is an anonymous questionnaire. All personal information collected about you will be kept strictly confidential, and their use will abide to the General Data Protection Regulation (GDPR) and research ethical requirements.

Further information about survey goals, administration, and ethical oversight can be viewed here. (link to a webpage with more details for the survey).

If you have any questions about the research study itself, please contact us:;

1. By checking ‘Next’, you are indicating that: you are at least 18 years of age; the research has been explained to you; your questions have been fully answered; and, you freely and voluntarily choose to participate in this research project.

2. If you are not at least 18 years of age or do not agree with the terms of this survey, please exit the survey.

Your habits, likes and views


* 1. What device do you use to access social media? Please, select all that apply.

  • Mobile phone
  • Tablet
  • Computer
  • Other (please specify)

* 2. What social media platforms are you using? Please, select all that apply.

  • Facebook
  • Instagram
  • YouTube
  • Twitter
  • Pinterest
  • LinkedIn
  • Snapchat
  • Tumblr
  • TikTok
  • Other (please specify)

* 3. How many times have you visited a museum in the last 12 months?

  • 0 times
  • 1-2 times
  • 3-5 times
  • 6-10 times
  • More than 10 times

* 4. Do you follow museums/art galleries on Instagram?



* 5. Why don’ t you visit museums on Instagram? Please, select all that apply.

  • I think that museums on Instagram are boring.
  • I am not a museum person.
  • Museums are too serious for me.
  • I do not know. Never thought about.
  • I do not like museums.
  • My friends do not like museums, too.
  • I do not know enough about art/museums.
  • Other (please specify)

* 7. What do you like to do on Instagram? Please select all that apply.

  • I like communicating with friends.
  • I like seeing and posting beautiful photos.
  • I like viewing Instagram Stories.
  • I like engaging in discussions with others via comments.
  • I like to add content to my Instagram Story.
  • I like to watch videos / Instagram Live.
  • I like posting photos from places I have been.
  • I like to go Instagram Live.
  • I like to know what my friends are doing or how they feel.
  • Other (please specify)

* 8. Which of these statements do you agree with? Please, select all that apply.

  • I don’t go to Instagram to learn but to feel.
  • I like to see fun posts on Instagram.
  • I like discovering new content on Instagram.
  • I consider the museum as a trustworthy source of information on Instagram.
  • I believe that museums want to sell tickets on Instagram.
  • I do not think that museums should be on Instagram.
  • I perceive the Instagram account of a museum as an extension of the physical setting.
  • I believe that art could help me to de-stress.
  • I do not like art.
  • Other (please specify)

Feedback on your posts on Instagram

* 9. When you post/share something on your Instagram account do you expect reactions/feedback from your friends?



* 10. Does posting/sharing on Instagram create any feeling of pressure for you?



* 11. Do you usually comment on others’ posts on Instagram?



* 12. Do you expect reactions/feedback from others to your comments on Instagram?



* 13. Do you read comments on posts that you like/find interesting on Instagram?




* 14. Do you recognize any of the following feelings, when you see feedback/reaction to your post on Instagram?Please, select all that apply.









Other (please specify)

* 15. What do you need to feel connected with others on Instagram? Please select all that apply.

  • To know them personally.
  • The others to be like-minded with me.
  • To have similar interests.
  • The others to be different from me.
  • The others to provoke my thinking.
  • To adapt a casual communication with others.
  • To feel accepted by others.
  • Other (please specify)

* 17. Imagine that for a day you would administer the Instagram account of a museum. What would you post there to attract people like you?

Information about you

* 18. Would you like to take part in a short interview that I have designed via IG Direct Messages? It will take no more than 30 minutes.



19. What is your e-mail? 
(In case you agree to participate in the interview)

20. What is your Instagram handle/username? 
(In case you agree to participate in the interview)

* 21. Where do you live?

* 22. Which gender do you most identify with?

* 23. Education




Other (please specify)

* 24. What is your profession, or, if you are a student, what is your area of study?

* 25. How old are you?







I don’t want to disclose